People love online shopping because it’s convenient and easy, even in buying cars. But do true car enthusiasts feel the same way?
We’ll find out in a bit.
First, let’s tackle the online shopping trend.
There’s no denying that online shopping is the talk of the town.
From groceries to the latest clothing brands, almost everything can now be purchased online. With a few clicks, you can get anything delivered right to your door.
And yes, even cars!
The rise in online car selling is no surprise.
Since the pandemic, there has been an increase in the number of consumers who prefer to complete the entire process of buying their new personal vehicle online.
I get the appeal of looking for your new car from the comfort of your sofa. It’s convenient!
Many people claim that traditional car dealerships are being replaced by online car selling.
But for people like Michael and Jenna, that is not the case.
Michael and Jenna are car enthusiasts, who waited until the pandemic restrictions were lifted enough to look into buying a new car.
Before the pandemic, they loved walking into car dealerships and spending an afternoon looking around the showroom. For Michael and Jenna, it is their own way of spending time together and interacting with like-minded car lovers. To them, there’s nothing like visiting the car dealerships open in town to lift their spirits.
Like many people, Michael and Jenna do most of their work and business from home. So of course, they tried the alternative of shopping for a new car online.
However, looking through pictures of cars online just doesn’t cut it for them. They miss the genuine thrill and excitement of stepping into a fantastic showroom.
So although the car buying process is getting more and more technologically advanced, the fact remains…
People still want to go to car dealerships. (If you keep on reading, you’ll learn why car dealerships are more profitable.)
Like Michael and Jenna, people will still go out of their way to go to a car dealership when they see one open in town.
More than two-thirds of car buyers would prefer to visit a car dealership in person rather than buying online.
Not only that, but people who are not so interested in cars can even be tempted to go into a car dealership if it has certain features.
The big picture is this:
Car dealerships will never go out of style.
So it’s a no-brainer that car dealerships still make the most sales.
Here are five reasons why car dealerships are more profitable and better for business than online car selling:
1. Buyers still want an in-person experience
Although browsing for your next dream car through your computer screen seems more convenient, there’s nothing like seeing your options in person.
Walking into a dealership, you’ll be able to see all of the available cars on site.
It will be much easier to tell what kind of car will suit your needs if you can see and compare several in person, rather than just guessing about them online.
A YouGov survey of 1,873 drivers by The Motor Ombudsman found that needing to rely on photos and reports rather than seeing a car in person is one of the biggest barriers consumers have in making a purchase online.
Only car dealerships will allow you the experience of seeing the cars in action.
There is also the very important factor of getting to test drive the car, and sometimes even to test drive it with your family to see if the car will really accommodate your needs.
All of these essential experiences in the car buying process are only accessible at car dealerships.
2. Dedicated salespeople guide customers to a sale
Nothing beats a good customer experience in driving a sale, and that includes interaction with sales people who are experts at their job.
A friendly, human, and one-on-one interaction with salespeople is important for buyers.
First of all, working with a salesperson allows you to get the best price for your next car purchase. It has that personal touch that will help you reach a deal that suits your needs and your budget.
Salespeople have the irreplaceable job of gaining the trust of customers and building connections with prospective buyers.
This is something that can’t be replicated by online websites.
When you buy a car online, you’re dealing with a faceless corporation or a chatbot. At a car dealership, you’re dealing with real people who can answer your questions and guide you throughout the entire buying process.
After all, what’s more reassuring than having an expert there whose job is to help you make the best decision for your needs?
In the end, that means customers will be more confident in their purchase.
It leads to higher customer satisfaction.
So even when the buying process is done, good customer service leaves a lasting impression on the buyer.. Who knows? You might have made a loyal customer who will continue to buy from you or recommend your excellent car dealership to their friends.
3. You can increase sales by making your showroom stunning
Nothing feels more welcoming than the warm greetings of the salespeople and the jaw-dropping backdrops in the car displays.
You can definitely nail your event with some incredible balloon decor that compliments your theme.
Balloon decor is another reason car dealerships are more profitable.
Car dealerships usually come with grand displays that are made to capture the attention of an ordinary passerby. The colorful and eye-catching decor will pique the curiosity of people who aren’t even interested in getting a car.
Prospective buyers will smile even before they see their dream car on display.
Balloon decor makes car dealerships more welcoming and inviting, which makes people more likely to do business with them. Online car sellers don’t have this advantage.
4. You have more financial options
If you’re in the market for a car, it may be tempting to go online and look for a car that is being sold privately.
However, car dealerships allow you more flexible options when it comes to budgets and finance.
Unlike online and private car shopping, a car dealership is often able to work with you in negotiating your monthly payment amounts.
This is different from private car sales where you have to pay the full amount up-front.
Another great thing about dealerships is that they will also work with accredited financial institutions in order to give you the best possible terms for your car loan.
Financing a car that costs more in total may still be a better choice in the long run than buying a cheaper car upfront.
Paying off a car loan can help young people build up their positive credit histories.
That’s a more practical reason why car dealerships are still better for buyers in the car market. But that’s not even the best part….
5. Showrooms set a vibrant atmosphere (putting your prospects in the mood to buy)
It’s not just the salespeople that drive more sales to your car dealership. Another important component of the sales process is how your auto showroom actually looks.
An aesthetically pleasing showroom is part of romancing your customers. The most popular way to enhance the visual aspect of car dealerships is by transforming the space through luxurious-looking decor: balloon arches and columns, comforting lighting, and a well-designed interior.
This creates an atmosphere for your customers that they simply can’t resist.
Every good salesperson also knows that people mostly buy with their emotions, then reason with the information they have gathered to justify the purchase decision.
Consumers don’t make decisions based on hard facts alone.
That is why the show aspect also comes into play.
Going into a showroom is exciting in itself. You get to see your dream car in action, and you’re already thinking about driving it around town.
But many car dealerships make this experience even better by adding creative elements to the showroom that will excite the customers.
It could be a photo wall, a table of goods and freebies, or even a live entertainer.
Hosting creative marketing events like this not only gets cars in front of the people, but also makes shopping less stressful for the buyers.
It’s an experience that you simply can’t have online.
It generates foot traffic into your car dealerships, which is why showrooms will always be more profitable than websites.
So there you have it!
Although advancements in technology are changing the way people buy their cars, the traditional car dealership has many advantages that can’t be replicated by an online car purchase.
It’s an experience that can’t be underestimated. It is where people smell and feel the car and get confidence in their decision to purchase.
Not only that, it has elements of excitement and personalization that are hard to resist. All these could drive your car dealership to its next big sale.
If you’re looking for the best car deal possible, it’s still worth it to visit a car dealership in person.
Are you planning your next big car dealership event?
Choose Top Notch Balloon Creations to help you seal the deal! ?
With your excellent salespeople and our stunning balloons, your customers will experience a showroom they’ll never forget.
Click this link to view our Electronic Press Kit (EPK) and learn more.